From the series of the ads above, the message is clear and simple "details is very important if not the whole thing will be useless"
Interesting print ads, simple but brings out the meaning
Ads that direct to the point. Easy understand and attractive.
Raises awareness about the dangers of texting while while driving by Volkswagen print campaign.
Emart Sunny Sale Campaign won 5 Lions at the Cannes Lions 2012, 2 prizes at London International Awards and 7 prizes at Spikes Asia 2012.
Winner of 2010 best TV advertisement award
Creative TV commercial by Mercedes.
2nd Task
Mind map that related to my topic. Pick the Idea that form from a mind map before start doing the ads.
This is individual task, I choose IKEA as my topic and I need to do a print advertising that can increase sales of the IKEA, I use soft sell method in this print ads, the tag line is " missing something?".
3rd Task
The sketches and idea that we have to do before doing an ads.
Group task, promote dutch lady yogurt drink. We use tagline " lets us do the rest" means yogurt can protect us from bacteria and give us good antibody from disease.
4th Task
Mind map before start design an ads.
Some sketches that present the idea.
Today we need to do a research about Viral Video.
What is viral video.
A viral video is any clip of animation or film that is spread rapidly through online sharing. Viral videos can receive millions of views as they are shared on social media sites, reposted to blogs, sent in emails and so on. Most viral videos contain humor and fall into three broad categories:
-Unintentional Viral Videos: Videos that the creators never intended to go viral. These videos may have been posted by the creator or shared with friends, who then spread the content.
-Humorous Viral Videos: Videos that have been created specifically to entertain people. If a video is funny enough, it will spread.
-Promotional Viral videos: Videos that are designed to go viral with a marketing message to raise brand awareness. Promotional viral videos fall under viral marketing practices.
Now that most mobile devices include a video camera, the creation of online video is becoming easier as video sharing sites and viral videos become increasingly common.
Viral videos can be so useful on many fronts, from being an effective marketing device. When delivered in a proper manner, viral videos can have a more significant impact to people than being purely a source of entertainment. Before it can do that, it must reach out to as many people as possible via the networking effects of the Internet.
1) Universal Appeal
1) Universal Appeal
2) Short and Simple
3) Emotional Content
4) Actionable
5) Identifiable & Relatable
*Actually I don't know why this video will be so popular and so many view out there, but in the fact is, its its over 600,000,000 view in youtube.
Putting some form of ‘Call to Action’ will encourage people to share the video with their friends and turn it viral. It doesn’t have to be a direct call to action. In fact, a subtle call to action works better in some circumstances because it makes us think that we have the freedom to choose to share or not, instead of being arm-twisted into doing it.
Sources :
6th Task
The mind map of myteksi and delivering happiness.
MyTeksi is doing a campaign that deliver happiness to 2,000 children throughout Malaysia in underserved communities. We are doing these to promote the campaign. For more information about this campaign please refer to https://www.facebook.com/MyTeksi
This is group project that we had to do a TVC storyboard about product kitkat. This is the mind map and storyboard.
This is the storyboard that make from photoshop and illustrator.
This is a group project and we have to do a campaign base on social problem and we choose topic which is about the relationship between child and parents getting estrange because of many issue, for example life stress and those parents have to keep working or business to get money to survive until they have to send their child to nursery. So we are doing a campaign which with the big tittle "do you remember" which will advertise everywhere around the city and free download app which as a reminder to the parents to caring their child no matter how busy they are because childhood is very important for every child, without a good and educated childhood properly will cause them breaking the law and even will become a criminal when they grown up.
These 3 is the main print ads for the campaign.
The print ads is place on the bus stop.
Magazine ads which target to attract the attention of parents.
The print ads also place at the working office to remind parents.
The print ads will be place back side of the restaurant or coffee shop menu.
Printed on the calender backside.
The ads will also be place on youtube.
Parents will receive the ads if they subscribe to our family society through our facebook page.
Family care app which as a reminder to parent about their relationship with child and this app will share some tips and information daily on how to improve the relationship between parents and children.
We need to do a ads that promote ourself as a graphic designer on this task, my idea is "I see further" means that as a designer must look further so that I can lead my client to their business and help client make money.
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